BUSINESS BEAT: Find Treasure On Anaheim Street

By Ashleigh Ruhl, Editor

Gazette Newspapers

September 30, 2014

Find Long Beach Treasure

There be treasure on East Anaheim Street.

Hosting its second annual Discover East Long Beach Treasure Hunt, the East Anaheim Street Business Alliance, or EASBA, is trying to encourage locals to visit the city thoroughfare.

Set to take place this Saturday, Oct. 4, the treasure hunt benefits the Long Beach Playhouse and introduces attendees to the diverse range of businesses that make up the EASBA business improvement district. The red “X” on the treasure map encompasses a variety of restaurants and shops between Junipero Avenue and Pacific Coast Highway.

Attendees can register for the event for $20, which includes a game card and an event T-shirt as well as complimentary refreshments and lunch. The goal is for participants to walk along East Anaheim Street collecting answers to the questions on the game card. Answers will be hidden inside various participating businesses. Those with completed game cards can enter to win prizes.

“East Long Beach has a lot to offer and is largely unknown in our great city,” Rod Wilson, EASBA president, said in a release. “As we prepare for our second annual event, this will be an excellent opportunity to introduce people to all the hidden gems within our business corridor while supporting one of Long Beach’s oldest nonprofits.”

Long Beach Playhouse Executive Director Andrew Vonderschmitt called the event a win-win for the nonprofit and for businesses on the street. He said the proceeds will help raise much needed funds that will support the arts in the Long Beach community.

Discover East Long Beach starts at 9:30 a.m. on Saturday, Oct. 4. Tickets can be purchased at the Farmers & Merchants Bank parking lot at 3104 E. Anaheim St. For details, visit or call 494-3800.

The East Long Beach Treasure Hunt