Long Beach group posts banners to promote local businesses

Long Beach group posts banners to promote local businesses

By Andrew This e-mail address is being protected from spambots. You need JavaScript enabled to view it @AndrewEdwardsCA on Twitter

Posted:   07/09/2013 04:44:56 PM PDT


Rod Wilson, President Pacific Research & Strategies, Inc. center, speaks to the press alongside councilman Patrick O'Donnell left and local business owners to the right. The press conference was held to promote the newly hung banners along East Anaheim Street highlighting 7 businesses. (Brittany Murray / Staff Photographer)

LONG BEACH - Business promoters have posted dozens of banners along Anaheim Street as part of a new campaign to convince drivers to stop their cars and patronize local enterprises.

"These are really to build awareness, to get people to take a look at the unique businesses we have. For many people, Anaheim (Street) is a thoroughfare," said Rod Wilson, president of the East Anaheim Street Business Alliance, a business improvement district that was formed to serve business along Anaheim Street from Junipero Avenue to the area just east of Pacific Coast Highway.

The banners, more than 140 in all, were hung to light poles along two miles of East Anaheim Street traversing

The East Anaheim Street Business Alliance (EASBA) held a press conference to promote the newly hung banners along East Anaheim Street highlighting 7 businesses. (Brittany Murray / Staff Photographer)

the Zaferia neighborhood in east Long Beach. Wilson and others including business Propecia owners and Long Beach Councilman Patrick O'Donnell gathered Monday in the parking lot outside BeMe Boutique -- one of the businesses featured in the banner campaign -- to commemorate the new effort to call attention to their area.

The banners call attention to six other small businesses: Italian restaurant and music venue Di Piazza; Paul's Glass; Anaheim Ace Hardware; Mexican and seafood restaurant La Concha; Long Beach Muffler and The Crooked Duck, a restaurant serving American food.

"It's an up-and-coming neighborhood. It's starting to get its own niche. On Fourth Street, they have the craft stores

and it's kind of a hipster area, you might say," said Di Piazza owner Mark Di Piazza said in remarks that prompted a short discussion about just what kind of niche the Anaheim Street business community feels.

"It's just a melting pot of so many different kind of businesses," said another business owner, Renee Kim.

Kim's business, Cookies by Design, is next door to Di Piazza.

BeMe Boutique owner Linda Chey similarly described the East Anaheim Street area, adjacent to Cambodia Town, as a very multicultural area where a wide variety of businesses operate.

The East Anaheim Street Business Alliance has about 500 members who pay an average of $300 a year to the organization. The banners were paid for through those fees, Wilson said.